Key Requirements

• Proven experience managing social media accounts for a brand or business, with a strong understanding of how to build and maintain an engaging online presence.
• Strong writing and content creation skills, with the ability to adapt captions, messaging and tone to suit different platforms and target audiences.
• Experience using social media scheduling, publishing and analytics tools such as Meta Business Suite, TikTok Analytics or similar platforms.
• Good understanding of social media trends, platform algorithms and audience behaviour, with the ability to identify opportunities to improve content performance.
• Strong organisational and time management skills, with the ability to manage content calendars, multiple platforms and competing deadlines.
• Ability to work closely with videographers, presenters, influencers and marketing teams to coordinate and publish consistent content.
• Previous experience with paid social media advertising, influencer marketing or basic graphic design would be beneficial.

Key Responsibilities

• Plan, manage and maintain social media content calendars across Instagram, TikTok, Facebook and other relevant digital platforms.
• Create, adapt, schedule and publish engaging social media content and captions while maintaining a consistent brand voice and messaging.
• Monitor comments, direct messages and audience engagement, responding promptly and professionally while managing negative feedback appropriately.
• Track reach, engagement, follower growth and other performance metrics to identify successful content and areas for improvement.
• Monitor social media trends, platform updates and algorithm changes and adjust content strategies accordingly.
• Coordinate with videographers, presenters, influencers and other content creators to ensure content is produced and published according to schedule.
• Support marketing campaigns, product launches, promotional activities and catalogue-related content across relevant social media platforms.
• Maintain consistent brand tone, visual style and messaging across all social media channels and content formats.

Key Skills

• Strong social media management skills, with the ability to plan, coordinate and maintain content across multiple platforms and audiences.
• Excellent content writing and copywriting skills, with the ability to create engaging captions and adapt messaging for different social media channels.
• Strong content planning and scheduling skills, with the ability to manage calendars, deadlines and multiple content requirements efficiently.
• Good knowledge of social media analytics and performance tracking, with the ability to interpret engagement, reach and follower growth data.
• Strong community management skills, with the ability to respond professionally to comments, direct messages and audience feedback.
• Good understanding of digital marketing, social media trends and changing platform algorithms to support effective content strategies.
• Strong communication and collaboration skills when working with marketing teams, content creators, influencers and external partners.
• Good attention to detail and brand awareness, with the ability to maintain consistent tone, messaging and visual standards.

Qualifications

• Diploma or degree in Marketing, Digital Marketing, Communications, Media Studies, Public Relations or a related field.
• Relevant certification or formal training in social media management, digital marketing or content creation would be beneficial.
• Proven practical experience managing social media accounts for a business, brand or organisation across multiple platforms.
• Experience using social media management and analytics platforms such as Meta Business Suite, TikTok Analytics or similar tools.
• Good knowledge of Instagram, TikTok, Facebook and other relevant social media platforms, including their content formats and publishing requirements.
• Practical experience with content creation, copywriting, social media campaigns or digital marketing activities.
• Experience with Canva or other basic graphic design tools would be beneficial for creating and adapting social media content.
• Additional experience in influencer marketing, paid social media advertising or community management would be an added advantage.

How to Apply

Apply using the following link: https://www.recruitmentmattersafrica.com/careers/?job_id=z5G7h3l6a1kMvyS65NP3c-sQja72t8DGsPGaEMHJHVM=