Key Requirements

• Proven experience managing social media accounts for a brand, business or organisation, with a strong understanding of building and maintaining an online presence.
• Strong writing and content adaptation skills, with the ability to create engaging captions for different platforms and target audiences.
• Experience using social media scheduling, publishing and analytics tools such as Meta Business Suite, TikTok Analytics or similar platforms.
• Good understanding of social media trends, platform algorithms and audience behaviour.
• Strong organisational skills with the ability to manage content calendars, multiple platforms and deadlines.
• Experience coordinating with videographers, presenters, designers, influencers or other content creators.
• Ability to analyse social media performance and use engagement, reach and follower data to improve content.
• Experience with paid social media, influencer marketing or basic graphic design would be beneficial.

Key Responsibilities

• Plan, manage and maintain social media content calendars across Instagram, TikTok, Facebook and other relevant platforms.
• Coordinate with content creators to plan shoots, brief required content and maintain a consistent publishing schedule.
• Write, adapt, schedule and publish engaging captions and content while maintaining the correct brand tone.
• Monitor comments, messages and audience engagement, responding promptly and professionally to followers.
• Track reach, engagement, follower growth and other performance metrics and provide regular reports.
• Monitor social media trends, platform updates and algorithm changes to improve content performance.
• Coordinate influencer and partner collaborations and support campaigns, product launches and promotional activities.
• Maintain consistent brand messaging, tone and visual standards across all social media platforms.

Key Skills

• Social Media Management and Content Planning.
• Social Media Copywriting and Content Writing.
• Social Media Scheduling and Publishing.
• Social Media Analytics and Performance Tracking.
• Community Management and Audience Engagement.
• Digital Marketing and Content Marketing.
• Influencer and Partnership Coordination.
• Trend and Audience Analysis.
• Brand Management and Communication.
• Strong Organisation, Time Management and Attention to Detail.

Qualifications

• Diploma or degree in Marketing, Digital Marketing, Communications, Media Studies or a related field.
• Relevant social media, digital marketing or content creation certification would be beneficial.
• Proven practical experience managing social media platforms for a brand or business.
• Experience using Meta Business Suite, TikTok Analytics and similar social media tools.
• Knowledge of Instagram, TikTok and Facebook content strategies and platform requirements.
• Basic graphic design or Canva experience would be an advantage.

How to Apply

Apply using the following link: https://www.recruitmentmattersafrica.com/careers/?job_id=z5G7h3l6a1kMvyS65NP3c-cxEhYRSuYghkGdm6mzTfA=