Sales and Marketing Manager

Key Requirements

• 7–10 years of experience in sales and marketing management, with a proven track record of increasing sales volumes and market share.
• Experience within FMCG, food manufacturing, milling, beverages, or a similar high-volume distribution environment.
• Proven experience managing sales representatives, field teams, and merchandisers.
• Strong knowledge of FMCG markets, including wholesale, distribution, retail, and traditional trade channels.
• Proven experience developing new markets, customers, and distribution channels.
• Strong track record of setting and achieving sales targets and KPIs.
• Experience developing and implementing route-to-market strategies.
• Willingness to travel extensively within the market.

Key Responsibilities

• Develop and implement sales and marketing strategies to increase sales volumes and market share.
• Identify and develop new markets, customers, and distribution opportunities.
• Develop effective route-to-market strategies across different trade channels.
• Lead, manage, motivate, coach, and develop sales representatives, field teams, and merchandisers.
• Set sales targets and KPIs and monitor team performance against objectives.
• Build and maintain strong relationships with key accounts, wholesalers, distributors, and major retailers.
• Lead negotiations on pricing, terms, and promotional activities.
• Monitor competitor pricing, promotions, and market activity and adjust strategies accordingly.
• Develop and manage pricing strategies based on market conditions and business objectives.
• Plan, implement, and evaluate promotional activities.
• Monitor, analyse, and report on sales performance using sales data and market insights.
• Prepare accurate sales forecasts and performance reports for senior management.
• Take ownership of the overall sales function and ensure strong execution, discipline, and accountability.

Key Skills

• Sales & Marketing Management
• Strategic Sales Planning
• Business Development
• Team Leadership & People Management
• FMCG Sales
• Route-to-Market Strategy
• Key Account Management
• Customer Relationship Management
• Negotiation & Influencing
• Pricing & Promotions
• Market & Competitor Analysis
• Sales Data Analysis
• Sales Forecasting & Reporting
• Target & KPI Management
• Distribution Management
• Communication & Interpersonal Skills
• Coaching & Mentoring
• Problem-Solving
• Results Orientation
• Commercial Awareness
• Ability to Work in the Field
• Valid Driver’s Licence
• Willingness to Travel

Qualifications

• Degree in Sales, Marketing, Business Administration, or a related field.
• Relevant professional qualification in Sales, Marketing, or Business Management would be beneficial.
• 7–10 years of relevant sales and marketing management experience.
• Proven experience managing sales teams, field teams, and merchandisers.
• Demonstrable experience achieving sales targets and driving business growth.
• Experience within a high-volume FMCG or distribution environment.

How to Apply

Apply using the following link: https://www.recruitmentmattersafrica.com/careers/?job_id=z5G7h3l6a1kMvyS65NP3c-XR2zl9opysmX3LrDhSiPs=