Marketing Supervisor - Aviation

Job Purpose

The Marketing Supervisor will be responsible for developing and executing integrated marketing, revenue management, inventory control, and pricing strategies to enhance brand visibility, maximize capacity utilization, and optimize passenger and cargo revenue. This role balances brand positioning, market demand analysis, fare structure design, and inventory management while collaborating with advertising agencies, sales channels, interline partners, and trade stakeholders. Stimulating sales, enhancing brand value, and ensuring uniform messaging throughout all marketing endeavors.

Summary of Key Responsibilities:

• Take charge of crafting and executing marketing strategies to elevate the presence and expansion of the company.
• Execute and manage digital marketing campaigns across platforms, including Google Ads and Meta Ads (Facebook and Instagram)
• Utilize CRM systems to track leads, follow-ups, and monitor the customer journey
• Evaluate, develop, and execute long-, medium-, and short-term marketing strategies, passenger flight schedules, and route expansion plans in coordination with the Manager Commercial.
• Develop customized marketing strategies for each sub-brand, ensuring harmony with their essence and target audience.
• Monitor, manage, and optimize flight inventory, seat availability, and booking classes (RBDs) based on seasonality, historical demand, market trends, and booking curves.
• Conduct ongoing demand forecasting to adjust seat availability dynamically, prevent overbooking loss/spill, and ensure optimal equipment and space utilization.
• Formulate, evaluate, and implement revenue management strategies to maximize Total Revenue Per Available Seat Kilometer (TRASK) and average yield across the route network.
• Formulate and manage competitive passenger and cargo pricing structures, fare rules, surcharges, and promotional fares across all markets and distribution channels.
• Track competitor fare changes, dynamic pricing tactics, and market distribution strategies to adjust pricing tactics proactively. Carry out market research and analyze data to fine-tune strategies and enhance customer interaction.
• Promote and strictly adhere to the Companies Brand Guidelines, ensuring consistent brand positioning across all campaigns and materials.
• Collaborate with sales and product teams to synchronize marketing efforts with business goals.
• Appraise sales promotional schemes, quantify cost vs. anticipated return, and coordinate advertising campaigns, public timetables, and promotional materials with external agencies.
• Select products/accessories and coordinate participation in trade shows, tourism promotion events, and industry expos in collaboration with government and non-governmental bodies.
• Enforce policies and guidelines to build and enhance the company’s customer loyalty program, while supporting PR and media initiatives.
• Uphold brand reputation through public relations and proactive management of customer feedback
• Initiate market research studies, analyze findings, and report actionable insights to drive commercial decision-making.
• Oversee daily activities, recruitment, training, and performance management of marketing and sales staff.

Required Skills and Competencies

• Excellent communications skills
• Exceptional problem-solving abilities
• Critical and analytical thinking abilities
• Effective organizational skills
• Strong interpersonal relationship skills
• Creative and outside-the-box thinker
• Stronger leadership skills
• Excellent negotiating skills
• Strong project management skills
• Excellent public speaking skills
• Excellent presentation skills

Qualifications and Experience

• Bachelor’s degree in Marketing, Business Administration, PR, Communication Science, Aviation Management, or a related field.
• Must have a minimum of at least 5-7 years of experience in Airline Marketing, Digital Marketing, Revenue Management, Pricing, or Commercial Operations, with a minimum of 2-3 years in a supervisory or managerial role.
• Certifications in Airline Revenue Management, IATA Pricing & Ticketing, Airline Marketing, or Aviation Commercial Strategy will be a plus
• Must have an understanding of revenue management principles, yield optimization, demand forecasting, and inventory control models.
• Strong grasp of aviation marketing trends, customer behaviour, dynamic brand positioning
• Must have fair understanding of airline economics, yield management principles, and fare construction.
• Experience in developing creative content, particularly visual and video-based materials is preferred
• Prior experience in a marketing agency is considered a significant advantage.
• Proficiency with Microsoft Excel for marketing analysis and reporting
• Must be a member of ZIM

QUALIFIED FEMALES & THE DIFFERENTLY ABLED PERSONS ARE ENCOURAGED TO APPLY FOR THIS POSITION

*IF YOU MEET THE HIRING REQUIREMENTS FOR THE POSITION, PLEASE EMAIL YOUR CV IN MS WORD AND COVER LETTER CLEARLY STATING YOUR SALARY EXPECTATIONS TO: jobs@bemconsult.com & Cc bemconsult8@gmail.com

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