Shopify E-commerce and Digital Marketing Specialist

About the job

Job Overview

Our client is looking for a results-driven Shopify E-commerce and Digital Marketing Specialist (Klaviyo) to take ownership of day-to-day digital marketing execution across three direct-to-consumer brands. Working closely with the Marketing Director, you will implement campaigns that drive measurable improvements in customer acquisition, brand awareness, engagement, and revenue. This hands-on role is ideal for a digital marketer with proven success managing Google Ads/PPC and paid social media campaigns, alongside strong capabilities in social media content, email marketing, e-commerce, and analytics.

Client Overview

Our client is a well-established, family-owned health and wellness company with over 22 years of experience specializing in premium wild-harvested sea buckthorn supplements and related products. The business operates three distinct direct-to-consumer brands serving customers primarily in the US and Canada, with a strong focus on subscription-based sales, customer retention, and sustainable online growth.

Schedule

Monday - Friday, 8:00 AM - 5:00 PM Mountain Time (40 hours per week)

Responsibilities

• Paid Advertising & Performance Marketing: Plan, launch, manage, and optimize Google Ads/PPC campaigns (search, keyword targeting, bidding strategies, conversion tracking, budget allocation) and Meta Ads across Facebook and Instagram; monitor performance, conduct A/B testing, and optimize targeting, creative assets, and landing pages; track and report ROAS, CPA, CPC, conversion rates, CTR, and spend.
• Social Media & Content Marketing: Create and schedule engaging content for Facebook, Instagram, and TikTok (short-form videos, Reels, graphics, carousels, written copy); develop compelling captions and educational messaging; coordinate UGC-style assets; manage community engagement, influencer outreach, and brand partnerships; support TikTok Shop operations where applicable.
• Email, SMS & Retention Marketing: Execute email campaigns, automated flows, push notifications, and SMS campaigns using Klaviyo and related platforms; drive customer acquisition, repeat purchases, subscription growth, and retention; track open rates, click rates, conversions, and unsubscribe rates.
• E-commerce & Multi-Brand Marketing: Support day-to-day marketing activities across all three brands, adapting campaigns to each brand's positioning; work within Shopify to support product promotions, landing-page updates, and conversion rate optimization; write blog articles, product content, and marketing copy; support Amazon marketing where applicable.
• Analytics & Reporting: Prepare regular marketing performance reports covering campaign results, audience demographics, traffic, engagement, conversions, and revenue; analyze cross-channel data to identify trends, translate insights into actionable recommendations, and maintain organized performance dashboards.

Requirements

• Proven experience managing Google Ads/PPC campaigns, including campaign setup, keyword targeting, budget management, conversion tracking, and ongoing optimization.
• Proven experience managing paid social media advertising, particularly Meta Ads for Facebook and Instagram.
• Demonstrable success improving advertising performance using measurable results such as ROAS, CPA, CTR, conversion rates, and revenue generated.
• Strong full-scale digital marketing experience spanning paid advertising, organic social media, email marketing, and e-commerce.
• Hands-on experience with Shopify and Klaviyo.
• Proven experience creating and executing marketing campaigns across multiple digital channels.
• Strong content creation and copywriting skills, including graphics, short-form video, Reels, captions, and promotional messaging.
• Experience analyzing campaign data and using insights to improve performance.
• Ability to manage multiple brands, campaigns, and competing priorities independently.
• Excellent written English and communication skills for customer engagement, influencer outreach, and brand partnerships.
• Proactive, organized, commercially minded, and comfortable working with performance targets.

Qualifications

• Experience marketing health supplements, wellness products, beauty products, or other direct-to-consumer goods.
• Familiarity with TikTok marketing, TikTok Ads, and TikTok Shop.
• Experience with subscription-based e-commerce and customer retention strategies.
• Experience with Amazon marketing and marketplace optimization.
• Experience managing multiple brands with different audiences and levels of brand maturity.
• Familiarity with competitive positioning, product differentiation, and customer education in crowded consumer markets.

Required Application Details

Candidates must demonstrate their experience through specific examples of campaigns they have personally managed, including:

• Google Ads/PPC Results: Examples of campaigns managed, advertising budgets, ROAS, CPA, conversion rates, and improvements achieved.
• Paid Social Media Results: Examples of Meta or TikTok campaigns, including spend, audience targeting, cost per acquisition, and revenue or conversion outcomes.
• E-commerce Results: Examples of campaigns that improved online sales, customer acquisition, conversion rates, or subscription performance.
• Portfolio: Links to relevant campaigns, social media accounts, content samples, or case studies.
• Personal Contribution: A brief explanation of your specific role, the strategies implemented, and the measurable results achieved.

What Success Looks Like

• Improving ROAS and reducing CPA across Google Ads and paid social campaigns.
• Increasing qualified website traffic, conversion rates, and online revenue.
• Growing social media engagement and producing content that supports customer acquisition.
• Improving email and SMS campaign performance, repeat purchases, and subscription retention.
• Executing campaigns efficiently across three brands while providing clear performance reporting and actionable recommendations.

Why Join This Team?

• Work with an established family-owned business with over 22 years in the health and wellness industry.
• Help grow two underdeveloped brands while supporting an established flagship product line.
• Work directly with the Marketing Director in a small, focused team.
• Take ownership of hands-on marketing execution and contribute directly to measurable business growth.
• Enjoy a full-time remote position with long-term potential and opportunities for professional development.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.

How to Apply

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.