Marketing Manager

Key Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field (Professional Marketing/CIM qualification advantageous).
• Minimum 5 years' marketing experience, including at least 2–3 years in a management role.
• Proven experience developing and implementing integrated marketing strategies and brand campaigns.
• Strong expertise in digital marketing, social media, SEO/SEM, content marketing, and campaign management.
• Experience managing marketing budgets, agencies, suppliers, and external stakeholders.
• Strong analytical, commercial, communication, and stakeholder management skills.
• Proficiency in Google Analytics, Google Ads, Meta Business Suite, CRM systems, and Microsoft Office.

Key Responsibilities

• Develop and execute marketing strategies to drive brand awareness, customer engagement, and revenue growth.
• Manage digital marketing, social media, website content, advertising campaigns, and brand positioning.
• Conduct market research, monitor campaign performance, and optimise marketing initiatives using data-driven insights.
• Manage marketing budgets, agency relationships, sponsorships, partnerships, and promotional activities.
• Collaborate with sales and commercial teams to support business growth and customer acquisition.
• Plan and coordinate events, product launches, and promotional campaigns.
• Monitor competitor activity, customer trends, and market opportunities to support strategic planning.
• Lead, mentor, and develop the marketing team while ensuring the successful delivery of marketing objectives.

Key Skills

• Marketing strategy and brand management.
• Digital marketing and campaign management.
• SEO, SEM, Google Ads, and Google Analytics.
• Social media and content marketing.
• Customer insights and market research.
• Budget management and ROI analysis.
• Project and event management.
• Leadership and team development.
• Stakeholder and agency management.
• Communication, presentation, and negotiation skills.
• Strategic planning and analytical thinking.
• CRM systems and Microsoft Office proficiency.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline.
• Professional Marketing or CIM qualification (advantageous).
• Google, Meta, or other Digital Marketing certifications (beneficial).
• Minimum 5 years' marketing experience with 2–3 years in a management role.
• Proven experience in digital marketing, brand management, campaign execution, and budget management.
• Experience within aviation, tourism, hospitality, travel, or a related commercial industry is advantageous.

How to Apply

Apply using the following link: https://www.recruitmentmattersafrica.com/careers/?job_id=z5G7h3l6a1kMvyS65NP3cycJLcn91ZS9rTcZ5qOh_dA=