Marketing and Social Media Specialist

Marketing and Social Media Specialist Jobs in Lusaka – Itel Energy

Itel Energy is seeking a dynamic Marketing and Social Media Specialist based in Lusaka, Zambia, to lead and execute comprehensive marketing strategies with a strong emphasis on social media and locally relevant content. This full-time role offers the opportunity to shape brand presence across multiple platforms while collaborating closely with internal teams and external partners.

About the Marketing and Social Media Specialist Role

Reporting directly to the Country Manager, the successful candidate will oversee the marketing calendar, coordinate event and promotional campaigns, manage budgets, and ensure timely delivery of marketing initiatives. You will also be responsible for directing social media operations, producing engaging content, and guiding the BTL (Below The Line) supervisor. The role involves travel throughout Zambia to support market visits, events, and content creation.

Key Responsibilities in Marketing and Social Media Specialist Jobs in Lusaka

• Develop and implement monthly and quarterly marketing plans aligned with Itel Energy’s business goals and regional brand strategies.
• Lead campaign planning for key promotions such as Black Friday, Christmas, product launches, channel promotions, and community initiatives.
• Define clear campaign objectives, target audiences, messaging, channels, deliverables, timelines, budgets, and success metrics.
• Collaborate with sales teams on promotional offers, product availability, dealer participation, and lead management.
• Supervise the BTL Supervisor by assigning tasks and monitoring progress across online and offline marketing activities.
• Track campaign performance and expenditures, and prepare detailed reports with recommendations for improvement.
• Manage day-to-day social media operations on platforms including Facebook, Instagram, TikTok, and LinkedIn.
• Create and publish locally relevant content to enhance brand awareness and support campaigns, including graphics and short-form videos.
• Conduct customer interviews and capture photo and video content for campaigns, ensuring proper consent.
• Adapt regional and global marketing materials to suit local audiences while maintaining brand consistency.
• Handle community engagement, respond to inquiries, and coordinate with sales teams for follow-up.
• Plan and execute paid social media campaigns within approved budgets and monitor their effectiveness.
• Identify and collaborate with key opinion leaders, creators, media partners, and external production resources.
• Maintain organized archives of photos, videos, design files, and approved marketing assets.

Candidate Requirements

• Minimum of 5 years’ experience in marketing, including hands-on social media management and campaign leadership.
• Proven track record of independently planning and delivering integrated marketing campaigns.
• Strong knowledge of social media content creation, community management, paid advertising, and analytics reporting.
• Excellent copywriting and communication skills in English and at least one local language.
• Proficiency in graphic design software such as Adobe Photoshop, Illustrator, Canva, or similar tools.
• Competence in short-form video editing using CapCut, Adobe Premiere Pro, or equivalent software.
• Experience managing BTL activities, coordinating suppliers, agencies, or team members.
• Strong budget management, organizational skills, and meticulous attention to detail.
• Ability to produce routine photo and video content and oversee larger external productions.
• Experience in consumer electronics, solar, energy, or related industries is advantageous.
• Willingness to travel within Zambia for market visits, events, and content production.

How to Apply for Marketing and Social Media Specialist Jobs in Lusaka

Interested candidates should submit a portfolio showcasing social media content they have created and at least one marketing campaign they have led, detailing their responsibilities and outcomes. Applications must be sent to HR.ZM@transsion.com by 22nd October 2026.

• Company: Itel Energy
• Location: Lusaka, Zambia (with travel across the country)
• Employment Type: Full Time
• Application Deadline: 22 October 2026
• Application Email: HR.ZM@transsion.com
• Job Category: Marketing & Public Relations

How to Apply

Apply by emailing: HR.ZM@transsion.com