Digital Marketing Growth Strategist

Digital Marketing Growth Strategist Jobs in Lusaka at AutoGuard Engineering

AutoGuard Engineering, a leading automotive engineering firm in Lusaka, Zambia, is seeking a commercially minded Digital Marketing Growth Strategist to join our team. This role offers an exciting opportunity to develop scalable marketing systems that drive measurable business growth across both digital and traditional channels.

About AutoGuard Engineering

AutoGuard Engineering provides expert services in mechanical repairs, panel beating and spray painting, vehicle accessories, truck body fabrication, and fleet solutions. As we expand, we are committed to enhancing our marketing capabilities to support our business objectives and strengthen our brand presence.

Position Overview: Digital Marketing Growth Strategist

Reporting directly to the Chief Operations Officer (COO), the Digital Marketing Growth Strategist will design, coordinate, and optimize marketing and customer acquisition strategies. This role focuses on building systems that consistently generate qualified leads and measurable revenue growth, working collaboratively with leadership, sales, technical teams, content creators, and PR & communications.

Key Responsibilities

• Develop and continuously refine AutoGuard’s marketing strategy aligned with business goals.
• Design and maintain lead generation systems that deliver qualified enquiries consistently.
• Plan, execute, and oversee digital advertising campaigns across platforms such as Meta, Google, and LinkedIn Ads.
• Enhance customer acquisition and conversion processes to maximize ROI.
• Create quarterly marketing plans and manage the marketing calendar effectively.
• Coordinate marketing initiatives across internal departments and external suppliers.
• Support the Sales Team with marketing collateral including presentations, brochures, proposals, and case studies.
• Track and report marketing performance using data-driven insights.
• Monitor key metrics such as lead volume, conversion rates, cost per lead, and overall marketing ROI.
• Identify and implement productivity improvements using AI and automation tools.
• Guide and collaborate with the Content Creator to foster continuous marketing improvements.

Candidate Profile: What We Are Looking For

We seek a strategic thinker who understands how marketing drives business growth beyond traditional campaigns. The ideal candidate will combine a commercial mindset with strong analytical skills and the ability to lead multiple initiatives simultaneously.

• Proven experience developing and executing marketing strategies, particularly in B2B environments.
• Excellent communication, presentation, and project management skills.
• Strong ability to analyze marketing data and make informed decisions.
• Experience coordinating diverse marketing campaigns and teams.
• High initiative, accountability, and confidence in leveraging AI tools for marketing efficiency.
• Preferred experience in industries such as Engineering, Manufacturing, Industrial Products, Construction, Technical B2B, or Professional Services.

Success Criteria Within 90 Days

• Complete a thorough marketing audit.
• Develop a comprehensive 12-month marketing strategy.
• Establish a company-wide marketing calendar.
• Implement campaign reporting and performance dashboards.
• Enhance coordination between Marketing and Sales teams.
• Present actionable growth recommendations to leadership.

Qualifications and Skills

| | | | --- | --- | | Education | Bachelor’s degree in Marketing, Business Administration, Communications, Public Relations, Digital Marketing, Engineering, IT, or related fields. Postgraduate qualifications or certifications in Marketing, Digital Marketing, or Business Strategy are advantageous. | | Technical Skills | Marketing strategy development, digital advertising (Meta, Google, LinkedIn Ads), lead generation, marketing analytics, CRM and lead management, SEO/SEM, email marketing and automation, social media marketing, project management, AI tools, Microsoft Office, and Google Workspace. | | Professional Skills | Strategic thinking, commercial awareness, analytical problem-solving, excellent communication, presentation and stakeholder management, leadership, budget planning, data-driven decision-making, time management, and high attention to detail. |

Why Join AutoGuard Engineering?

Joining AutoGuard means contributing to the growth of one of Zambia’s foremost engineering companies. This role offers the chance to innovate marketing strategies, integrate AI and automation, and make a tangible impact on the company’s success. If you are passionate about strategy, data-driven marketing, and business growth, this is the opportunity for you.

How to Apply for Digital Marketing Growth Strategist Jobs in Lusaka

Interested candidates should submit their CV and a cover letter detailing why they are the ideal fit for this role to tamajobs2025@gmail.com. Please use the email subject line: Autoguard Strategist.

• Include your salary expectation or range.
• Answer the question: How do you connect digital marketing to business growth?

Application deadline: 10th August 2026. Only shortlisted candidates will be contacted.

How to Apply

Apply by emailing: tamajobs2025@gmail.com